Tuesday, February 14, 2012

Ad Manager's Job Leads to Founding a Magazine

The idea for a new media venture -- or any venture--very often grows out of the opportunity noticed in the course of other work. And not every new media start-up these days has to be a dot com. Boston Spirit is a 20,000 circulation magazine--mostly home delivered subscriptions--for the gay, lesbian, bisexual and transgender communities in New England. In an interview in the Boston Globe, David Zimmerman, the straight founder and publisher of Boston Spirit, explains that he got the idea for the magazine when he was director of advertising for travel and wedding magazines. "I got the idea that, boy, if somebody ever did a a magazine like Boston Magazine--only entirely for the gay community--it would seem to be something that would work and be successful."

Apparently he was right.

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